INTRODUCTIONFounded in 1919, H. Weiss Machinery & Supply is a family-owned sheet metal machinery, parts, tools, and service company located in Staten Island, NY.
H. Weiss asked us to give them a competitive advantage in the B2B and B2C markets while maintaining their heritage of quality. They needed an updated website with streamlined functionality that would earn more traffic and increase conversions.
After creating a scalable site architecture, we migrated their website from the PDGCommerce platform to Magento. This optimized the data management of their complete product lineup and supported diverse customer needs. To nurture leads and conversions, we implemented our new copywriting service. We wrote engaging copy for the Home page, About Us section, and Product Category Pages to improve SEO and SERP rankings. The parts finder is a custom software we developed that defines the site and offers powerful functionality. This dynamic tool allows users to search for parts by the manufacturer, machine name or part number. Additionally, we integrated a custom quote function to connect users with a specialist who will help estimate the cost and time for shipping large items. We look forward to the reporting performance results of H. Weiss’ new website and business management applications.