INTRODUCTIONWith more than 46 years of experience, Gofer Parts provides customers and repair teams with the best tools and machine parts available in the industry.
When Gofer Parts approached us, they had an outdated, non-responsive eCommerce website. Their primary issues were with customer engagement and website navigation. They asked us to create a new website and successful eCommerce solution that would support their growth in 2017 and beyond.
We began by migrating their website to the powerful and flexible Magento platform. This allowed us to create deep customization for a completely unique web asset within the industry. After an intensive redesign and rebranding, we integrated the NetSuite ERP and connected it to Magento using the Folio Connector. Our customizations supported a variety of functions, from quick orders and enhanced search returns to a comprehensive parts finder and machine parts lookup utility. Another important aspect of the marketing platform we created for Gofer Parts was their Rewards Goal program where customers earn discounts on future orders. The result is a fully-responsive, scalable, SEO-driven eCommerce website that will support unlimited growth.