With over 50 years in the commercial floor-care equipment and aftermarket floor machine parts industry, Gofer Parts wanted to partner with a local company that could accelerate their eCommerce growth.
Their outdated eCommerce website (osCommerce system) was holding them back. They faced challenges with customer engagement and website navigation, plus integration issues with their NetSuite ERP.
To help them get up to speed and capture more of their market, they asked us to redesign their eCommerce website.
By migrating their existing osCommerce website to Magento, Gofer Parts got the deep customization and personalized touches they needed in an industry-leading web asset.
After an intensive redesign and re-platforming, we integrated the NetSuite ERP with Magento using the Folio Connector. These customizations supported functions like quick orders and enhanced search to a comprehensive parts finder and machine parts lookup along with a customer rewards program.
With a website as large and complex as Gofer Parts, a dedicated tech partner is essential. We continue to work with Gofer Parts to advance their eCommerce performance with fresh functionality and customer-focused features.
In just a few years, they transformed their entire business model to support both brick-and-mortar and eCommerce sales – a true multi-channel solution that is quickly moving towards omni-channel service.