INTRODUCTIONFish4Dogs sells premium dog food made from fish, rich in Omega 3 providing a hypoallergenic, healthy, and nutritious balance for your dog at any age.
Fish4Dogs is an international brand but had limited exposure in the United States. They needed a fast, SEO-friendly solution to begin their marketing efforts in the U.S. that also supported full eCommerce capabilities.
We implemented a Shopify-driven eCommerce solution with an updated brand design. After extensive research into Fish4Dogs’ competitors, we executed the new design to create maximum customer interest. This project was unique in that we were under a very tight deadline. After just 8 weeks we launched a fully-functional eCommerce website capable of supporting local and international sales. One of the most important features of the new site was the MailChimp and location finder integration. As the primary purpose of the site was to create a robust U.S. presence for the company, these two integrations allowed Fish4Dogs to reach more users and target them with personalized content. The result was a successful entry into the U.S. market that simultaneously elevated the brand worldwide.