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As a leading distributor of faucets, sinks, and accessories, Faucet Warehouse wanted to re-platform their website to a Magento 2.0 multi-store. Their goal was a modern eCommerce experience that would help them capture more of the B2C and B2B markets.
We gave Faucet Warehouse’s new site a sleek and polished aesthetic – plus a host of eCommerce upgrades. It delivers a simplified user experience through a smarter search function, an enhanced product catalog and conversion-optimized product detail pages. On the technical side, the site and warehouse are now integrated in real-time with robust Sage ERP.
The new site helps Faucet Warehouse handle higher customer traffic, larger product catalogs, and more complex order fulfillment.
Magento's multi-store feature enabled a major transformation in their business scope. They now have two separate sites connected in the backend: one catering to B2C customers and the other with B2B functionalities.
The Sage100 ERP integration ties everything together and ensures that customer orders from both websites and through traditional channels, are seamlessly captured and fulfilled.
We designed the site to take customers from browsing to checkout with a minimum number of clicks. The open design and large imagery takes advantage of FW's content library and delivers an appealing user experience plus boost to their SEO.
Key site features include advanced product search and filter options, on-site order tracking, customized user dashboards and a robust reviews system.
Customers can quickly find information about products and then easily purchase them. It was all about showcasing Faucet Warehouse’s catalog in a simple and intuitive way that made it easy for customers to convert.