Cello had a basic informational WordPress website but needed help transforming it into a viable eCommerce platform. To support the Cello Whisps project and online sales, they also asked us to help them set up a new shipping process.


With Cello Whisps, we leveraged our WordPress expertise to develop their website into a fully functional eCommerce platform. First, we integrated WooCommerce and structured their backend for optimal product management. We also restructured their CMS (content management system) to support improved eCommerce SEO. Next, we created a custom API that connected their shopping cart with an off-site warehouse where their products would be shipped from. With the implementation of eCommerce, we supported their online sales efforts with a product reviews feature for customers to leave their ratings and feedback. In short, we created a total, scalable eCommerce solution that would support future eCommerce and marketing endeavors. Today, we remain onboard with Cello to support the launch of new products later in 2017 and 2018.


  • Order Fulfillment
  • ShipBob
  • WooCommerce
  • WordPress
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