Developed in Germany, Bulls eBikes use reserve electric power to help riders travel faster and farther. These sport mobility bikes are setting new industry standards and Bulls needed premium marketing support tools, starting with a new website.
Our challenge was to design a unique branded website that catered to B2B and B2C customers. Non-negotiable elements included a powerful dealer locator, seamless navigation and exclusive dealer portal. We got them future-ready…and then some.
Anyone can design a website. Only experts who know a brand and its industry inside and out can create an eCommerce platform that transforms the business.
To do this, we designed the front end so that individual customers can learn about the bikes, find local dealers and move down the conversion funnel. At the same time, B2B clients got custom login credentials to access sales material and exclusive information, which directly influenced repeat orders.
We chose WordPress for the CMS because of the various user experience customizations available. Choosing the right combination of features, and coding a few of our own, we brought the Bulls site from standard eCommerce to a sales powerhouse.
Today their site features a SEO-friendly responsive design, quick view functionality, bulk ordering options and dynamic category pages and much more. Bulls eBike is ready to roll into the future.
PRACTICAL MONTHLY WEB STRATEGY TIPS