INTRODUCTIONThis Latin American bicycle manufacturer was founded in 1997 and a simple yet powerful philosophy has carried them to success: to build the best bicycles for their customers.
Bulls Bikes wanted to move their business into the U.S. markets and needed a new eCommerce website that would make a major impact from day one.
We took a comprehensive approach to their website, incorporating their latest engineering feats and flagship products into an engaging interactive website to showcase the latest in high-end custom bicycles. A unique and user-friendly drag-and-drop comparison tool and a custom frame calculator were two key features that helped personalize the shopping experience like nothing else on the market. The content management system itself was also designed to be user-friendly so the Bulls team could easily manage their inventory.