Brandster is a Florida-based retail brand with multiple websites that sell outdoor furniture, grills, and accessories to B2B and B2C clients. To support their growth, we helped them redesign 8 unique sites using the Magento multi-site / multi-store feature. The main Magento 1.9 site was migrated to Magento 2 utilizing their multi-site capabilities.
The goal was a group of responsive sites with streamlined navigation, enhanced checkout options, rich product data, customized shipping and enhanced functionality for their internal sales team.
Part of the Magento 2.0 migration involved implementing a few modern and powerful eCommerce features to make the Brandster experience more convenient.
The first was adding a return merchandise authorization module. It allows registered and guest uses to create new return and exchange requests – and then processes them automatically.
Next, a sales rep module was added to the site to track the orders by a sales rep. Along with this, we created advanced reports to better identify and compensate the high performing sales reps and provide admins with up-to-date data…
Finally, we customized the request a quote functionality to give users enhanced ability to request quotes by bundling multiple products on the website.
Migrating to Magento 2.0 gave. the immediate boost they needed to remain competitive and set the stage for continued growth.
That’s why every feature and module in the new multi-site supports rapid expansion at scale. Currently, Brandster can offer a seamless multi-channel experience to their customers so they can grow the business across various marketplaces.
When they are ready, the website already has the infrastructure to convert to a true omnichannel experience. The future has no technological limits for Brandster!
PRACTICAL MONTHLY WEB STRATEGY TIPS