INTRODUCTIONWhile serving on active duty during operation Iraqi Freedom I, the founder of Battlefield Collection was inspired to create a clothing line that combined his love for the US Military, sports fashion, and uniforms.
Battlefield Collection needed a robust and versatile eCommerce website that delivered a customized shopping experience and seamless order and shipping management while emphasizing its pride and support for the military.
Through numerous customizations, we achieved the desired level of inventory and order control while providing an engaging user experience. We combined Loaded Commerce (a powerful eCommerce software) with a smooth navigation system to facilitate easy use of the custom image mouse-over, sizing charts and calculator features. Overall, we reduced the time it took for customers to check out, and smoothed out the entire shopping experience.