American Medical Depot (AMD) is a medical supply company that uses technology and insight to provide smarter ways for clients to source and purchase medical supplies. They approached DotcomWeavers to help them expand into new and underserved markets with a dynamic and scalable eCommerce store.
With multiple levels of service and access to a diverse group of current and prospective B2B / BC2 customers, their new Magento site puts them firmly in the position of an industry leader.
The new Magento platform helps AMD manage an inventory of more than 100,000 unique products. Adding new products is also simple, so putting fresh offerings into their sales cycle is fast and easy. And that’s the whole point.
Magento was the perfect solution because it solved their most pressing issue: streamlining business management processes as they continue to expand their scope. Of course, it also has some pretty incredible customer-facing features, too.
A scalable, easy-to-manage site solved their backend issues, but AMD also needed a frontend that cured their conversion problems.
With Magento’s versatile native features and our own customizations, we delivered sales-focused functions such as customer-segmented promotional pricing, rule-based product recommendations, a multi-vendor platform to a customized search and streamlined checkout functionality.
Special B2B features such as a quick order pad and a punchout catalog were also included, which gave AMD a true 360-degree online sales solution.
PRACTICAL MONTHLY WEB STRATEGY TIPS