INTRODUCTION125West is an online retailer that sells beautiful modern home décor, indoor and outdoor furnishings, and cookware.
To compete in an industry saturated with similar retailers, 125West needed a way to stand out and deliver outstanding service to their customers. They required a new CMS, brand look, and SEO strategy.
We decided to drive the 125West eCommerce experience with the Magento shopping cart. This gave us the dynamic flexibility to add a variety of ERP tools, from sales management and order fulfillment to CRM integrations. To support the software, we completely redesigned the data architecture for the website. We created a framework that could support unlimited categories and products while providing uniform branded content and strong eCommerce SEO. The result was a beautiful website with strong functionality that supercharged 125West’s traffic, revenue and customer loyalty.