If you own an online business, you absolutely need to think about optimizing your website for tablet users. Why? Because recent eMarketer statistics reveal that more than 121 million people will shop on tablets this year…and nearly 81% of them will make a purchase. Now that’s a large and influential group of buyers that deserves your attention.
So, how do you optimize a website for tablet use? We’re glad you asked. DotcomWeavers has several quick tips to improve your site’s tablet functionality and get you moving to improved conversion rates, more return visits and increased sales. (Don’t hesitate to contact the DotcomWeavers team if you’d like to discuss our web solutions in more detail).
Tablet Tip #1 – Bigger Action Buttons Are Better
If you think about the viewing screen of a tablet compared to a desktop monitor, it’s easy to understand why you would want your action buttons (“Buy”, “Contact”, and “Add to Cart” for example) to be larger when viewed on a tablet. The goal is to make it easy for your customers to buy from your site no matter how they’re browsing, right? Now imagine how frustrating it would be for your customers to have to squint their eyes just to find the “Buy” button. Or to have to expand the screen to see your contact information or add an item to their cart. By increasing the size of your action buttons, you’re improving the site’s functionality and quite possibly your conversions.
Tablet Tip #2 – Clearly Identify Your Action Links
When a customer is viewing your website on their desktop or laptop, they can easily identify an action button by simply moving the mouse over the button. This is called hovering…and it doesn’t work on a tablet. Our advice then is to make sure your website’s tablet version clearly identifies your action links. You can do this by using a different color for your action buttons, underlining or italicizing those buttons, or implementing a combination of these tactics. Again, don’t underestimate the importance of this step. The purpose of your eCommerce site is to sell, and anything you can do to improve your site’s functionality across multiple media is critical.
Tablet Tip #3 – Improve Your UI
If every buyer had tiny fingers, increasing the size and spacing of your site’s form fields wouldn’t be an issue. But that’s not the case, is it? That’s why you need to make sure your form fields are big enough and far enough apart so any visitor (no matter their finger size) can easily tap the field and enter their information. If a tablet customer has to tap the screen over and over again to interact with your site, there’s a good chance they will get frustrated and leave your site for a competitor who delivers a better tablet-enabled experience. Don’t believe that’s true? Think again. According to Usablenet, 77% of users report that a poor/unsatisfying experience when trying to use a website on a tablet affects their willingness to buy from that site.
Tablet Tip #4 – All About Testing
After you’ve implemented the three previous quick tips on this list, make sure you actually interact with your site on a tablet. Sounds obvious, right? It is, but when a business owner assumes their site is optimized for a tablet but doesn’t actually test the functionality on a tablet, they run the risk of making things worse. You’ve got to make sure your action buttons actually re-size, that your links are still easily identified, and the spacing of your form fields is appropriate.
To speak with a professional about optimizing your website for tablet use, contact DotcomWeavers at [email protected] or 888.315.6518