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Consumers know what it takes to experience memorable shopping. Retailers have to make the experience happen. Unequivocally.Burgeoning digital consumption and the proliferation of social media have created a potential ‘sky’s the limit environment’ for consumers who now have more ways than ever to interact with a brand. Whatever their journey–exclusively shopping online or using their many devices and channels to complement the in-store experience–there’s one constant. Consumers expect convenient, easy, all-time-everywhere access that’s seamless, consistent and, well, personal and contextual or relevant. The best way for retailers to meet this demand: Implement an omnichannel strategy.