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Omnichannel or Bust: The Retailer’s Road to a Customer’s Heart


Jun 04, 2015

Consumers know what it takes to experience memorable shopping. Retailers have to make the experience happen. Unequivocally.Burgeoning digital consumption and the proliferation of social media have created a potential ‘sky’s the limit environment’ for consumers who now have more ways than ever to interact with a brand. Whatever their journey–exclusively shopping online or using their many devices and channels to complement the in-store experience–there’s one constant. Consumers expect convenient, easy, all-time-everywhere access that’s seamless, consistent and, well, personal and contextual or relevant. The best way for retailers to meet this demand: Implement an omnichannel strategy.

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