While lead generation is vital to any business, without proper nurturing, the initial spark of customer interest gradually dims and dies out. It takes consistent engagement to keep leads burning brightly as they progress down the conversion pipeline. Your best efforts to cultivate authentic relationships are enhanced when coupled with the right strategies and technical solutions. a)Marketing Automation – A Trusty Fire Starter b)Content Keeps Interest Burning c)Personal Interest Stirs the Embers. A comprehensive lead nurturing strategy not only instills potential customers with confidence in you and your business but also fuels your commitment to deliver on their expectations. The best result is the roaring fire of a win-win scenario.