The statistics are quite staggering. During November and December 2014 (the time of year known as “the holiday season”), Americans spent a whopping $102 billion online. Yes, 102 BILLION DOLLARS shopping via the internet! Considering the enormous opportunity that offers online sellers like you, it’s extremely important to have a plan to bring more of these dollars to your eCommerce site.
So, do you have a plan to get your fair share of the seasonal spend? If not, it’s time to get going. Amit Bhaiya, founder and CEO of DotcomWeavers—a web development company focused on helping eCommerce sites earn more business—believes there is one simple step to bring in more profit during this busy time of year.
“I believe every online seller should take time during the holiday season to develop and implement an email communication plan,” Bhaiya explains. “I know it sounds obvious—and possibly overly simple—but there are so many sellers vying for customers’ attention that it is critical to make yourself stand out. Email is a low-cost, high-impact alternative.”
With that in mind, Bhaiya offers these tips for three of the most common situations eCommerce owners may face:
Although the common customer profiles Bhaiya identified are a great place to start, don’t be afraid to try other alternatives based on your organization’s specific market segments. Do you have a heavy concentration of moms shopping at your site? Build a mom-themed message. Is your customer base primarily males? Develop content based on their profile. What is your customers’ typical spend threshold? Reference that figure in your email and then offer an incentive that drives them past that point. The possibilities for email segmentation are endless.
Still, no matter which approach you choose, the first step is to get going. The holiday season will be here soon, so don’t wait any longer to use your emails to capture a bigger portion of the billion-dollar holiday spend!
To speak with a professional about email marketing, contact DotcomWeavers at email@example.com or 888.315.6518.