eCommerce SEO

Earn More Clicks to Make More Sales

Though SEO is important for every website that wants to rank well on searches, it is especially important for eCommerce stores to cultivate. Put simply, ranking well on search engine results pages (SERPs) can mean the difference between success and failure. Consider that websites in the #1 position have a click-through rate (CTR) approximately double that of position #2. You want to rank as high as possible, and DotcomWeavers can help get you there. We will evaluate your current website to see how it performs in the search rankings, and then develop a strategy for eCommerce SEO improvement. Through optimized brand content, robust product data, keyword leveraging and other tactics, we can help you secure more traffic and more conversions.

PRODUCT SPECIFIC

eCommerce SEO is primarily product specific, rather than big-picture. We’ll drill down into product essentials such as titles and descriptions, and focus on key parts of your site. This will drive shoppers to the most valuable pages of your website and promote increased sales.

ON-PAGE OPTIMIZATION

Good eCommerce SEO begins with on-page optimization of content and data. We’ll conduct keyword research and implement SEO best practices on your landing, category, and product pages to achieve a higher organic search visibility, which will attract more potential customers.

We create powerful eCommerce SEO solutions

OFF-PAGE OPTIMIZATION

It’s not enough to have excellent on-page SEO. You also need to actively compete for searchers’ attention. We can help you optimize your external website factors through content development your audience will engage with, as well as backlinks and social media endeavors.

CONTINUOUS SUPPORT

SEO, and especially eCommerce SEO, is always a work in progress. Getting to the top and staying there require constant effort and focus. We are always up-to-date on the most effective SEO practices and can help you apply those principles to increase your SEO potential every day.

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More Questions about eCommerce SEO

Writing and developing great content is an art, as is formatting it to achieve maximum impact and viewer engagement. At DotcomWeavers we can design an entire content strategy, write the blog posts and articles, and interlink them with the rest of your site to achieve incredible SEO. Part of the content strategy includes a long-term plan to develop content that builds on previous material to spur constant improvement.
Product variants - the different variations in color, size, model, etc. - of a certain product, can be tricky when it comes to SEO. We recommend creating a single page with all your variants in one place. Customers can then choose the size, color, model, etc. For best results, apply on-page SEO to create an optimized product page, which ranks well on search engines and converts your visitors into buyers, with attractive design, hi-res images, persuasive content and clear a call-to-action.
Site architecture is the way your content is organized on your website. Simple and intuitive site architecture is vitally important to eCommerce websites. You want to make it easy for search engines and customers to navigate your website and find the content they want. This ensures better results on search engine results pages (SERPs), and means customers are no more than 2 or 3 clicks away from a purchase. We will build your site architecture with sales and SEO in mind.
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