Marketing Strategy

Your brand has a story. We’ll help you tell it.

Marketing Strategy

Your brand has a story. We’ll help you tell it.

What you say about your business and how and where you say it are key factors in driving conversions.

We’ll get to know your company and examine your market to understand how people search for your business and how your competitors work. Then, through a combination of keyphrase research, branded content, social media campaigns, and paid advertising we’ll help you build and retain a loyal customer base.

The key is aligning engaging content with your goals and executing high-ROI eCommerce marketing campaigns across the best channels for your business.

Marketing Web Design

Websites optimized to rank and attract new leads

Marketing Web Design

Websites optimized to rank and attract new leads

Great design goes beyond visual appeal - it attracts the attention of search engines and earns people’s trust. By designing your site around your business goals, we can maximize the reach and impact of your brand.

At the heart of our website eCommerce marketing design approach is keyphrase research and search-optimized content (all backed by measurable data). Our conversion content experts can craft compelling language into relevant topics for your audience.

With targeted content we’ll tell your story and give visitors the answers they need, while strategically-placed calls to action will guide users through your site and convert them into customers.

eCommerce Marketing Projects

Here is some of our favorite eCommerce marketing work.

Content Marketing

Compelling content for every part of your marketing funnel

Content Marketing

Compelling content for every part of your marketing funnel

Our content marketing programs support better lead acquisition, engagement, education and nurturing. We'll help you build, test and optimize content marketing campaigns to drive leads and sales opportunities.

We can improve (and shorten) your buyer journey by creating smarter content that connects with buyer motivations. Some of the content marketing services we offer include:

  • Messaging strategy
  • Content calendars
  • Content creation (On-site /Off-site)
  • Blogs, newsletters, email, etc.
  • SEO content
  • Data analysis & measurement

Social Media Marketing

Connect with customers on the platforms they love

Social Media Marketing

Connect with customers on the platforms they love

Website and newsletter content are great but you need to engage people in the places they visit everyday: social media networks like Facebook, Instagram, LinkedIn and many more.

We make social media marketing a core part of our marketing strategy because it works. From contests and holiday promotions to funny stories and heartfelt posts, we help clients create content that encourages action and earns loyalty.

The key is to optimize your presence and build and grow a community of enthusiasts who not only buy your products and services but also help you market them.

Performance Tracking

Ensuring your content marketing earns results

Performance Tracking

Ensuring your content marketing earns results

We’re hyper-focused when it comes to measuring performance and success, digging into analytics, launching a/b tests, setting goals, and tracking KPIs.

Smart strategy and great content are where we start, but content marketing success requires more. You need to make sense of the data so you can adapt, evolve and improve.

Our team of analysts and content specialists will evaluate every bit of data to identify what works and what doesn’t so we can make your newsletters, blogs, and social media posts work harder for you.

CUSTOMERS DOTCOMWEAVERS

"Wow! These guys did an unbelievable job on our website. For the first time, I am PROUD of our website. Not only do I have a beautiful finished product, they care deeply about my business and website. Even after they completed the site, I have been asking them to make edits/fixes based on client feedback - and without hesitation, they have been obliging to make those edits without nickle and diming (like other companies do). They also came exactly on budget and on schedule. I highly recommend DotcomWeavers for building your website and app. They are a complete pleasure to work with and I am excited to continue working with them."

Zachary Lezberg, CEO, Small Business Expo

Let's Work Together

If you’re ready to reach a wider audience than ever before, contact DotcomWeavers to learn more about how we can support your eCommerce marketing mission.

Get In Touch!

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