A landing page is any website page designed specifically to get a result out of the person who arrives there. In short, the visitor to your site has clicked on a link or ad to get to this page and you want them to take a specific action before they leave the page. You may want the person to sign up for your newsletter or to purchase a product or service from you. The problem is, a basic, boring landing page is not going to get their attention. You need a customized landing page that is a part of your web design.
How to Create the Ideal Landing Page
The customized landing page should do several key things for your business, but the most important feature is its ability to make the sale. It does not matter if you have ten people standing in a car lot trying to sell a car to someone. If they do not know how to sell and do not have the skills to make it happen, you won’t turn a profit. The following are tips on how to ensure that your landing page is an integrated, functional part of your web design and is customized for your needs.
By using the term customized here, you should realize that the goal is to create a landing page that is more than just a form. It needs to speak about your product, deliver your message and to make your sale happen. If you have this type of page in place, and utilize and market it properly, you will get the results you are after. You will see the conversions you need.
Dotcomweavers are a team of professional web designers located in Paramus, New Jersey. We are committed to helping small and medium businesses find growth online. ASK DCW is your chance to ask questions, seek advice and get the knowledge you need to make your business successful in the online marketplace. Connect with us on Twitter (@dotcomweavers) or Facebook.