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Here are numbers 3 to 5 of our “Five Most Critical Elements That Every Ecommerce Website Should Have.” If you missed part 1, you can read it here to catch up.
Very few shoppers would trust purchasing an item without seeing it or knowing anything about it. So, if your ecommerce website has low-quality or no product images, why would a shopper trust that the item is what they are looking for? Make sure your product images are high resolution, so that a product zoom can bring out true color and other significant details. If the front, side and back views of your product are different, try to include images of each of those perspectives.
In addition to the images, product descriptions can also be the difference between a sale and an abandoned cart. Make sure that your descriptions are vivid, but not overly verbose, and filled with keywords specific to your product or industry. This will help establish your ecommerce site’s credibility not just with customers, but with search engines and will improve your SEO while increasing search rankings.
As mentioned before, it is of great importance that users be able to find the items that they are visiting your site for. But while you have them, why not try to get them to purchase even more items? With a product search, customers can search product names and descriptions to easily find products of interest to them. A Related Items section, usually located underneath the main product on a product page, gives customers some options for add-ons to their desired product, or products that others view after viewing that product. Overall, you want to place items in the most optimal places to encourage further purchasing.
The power of word of mouth has been magnified for ecommerce with social media and blogging sites. If you’ve ever been influenced to purchase something because it was on a friend’s Facebook wall, or a celebrity wrote about it on Twitter, then you should make sure to have social media integration on your ecommerce website.
Social media can be integrated into your ecommerce site into a few different ways. First, you can create social media page (like a Facebook or Twitter page) for your store and have a live news feed along with Like/Follow buttons added right into your website design. Our NJ web design team ensures these elements are integrated into every client site. Then, on your product pages, add a Share widget that allows customers to share the items on various social media sites as well as to email a friend about your product.
Another important facet of social media that should be incorporated into your site is a blog. Your blog design should be customized to match the design of your website, which is something that can be done by your web developer or website designer. You should blog about your products or your industry, which will also establish your credibility and drive search traffic to your ecommerce site. Your blog can be another powerful tool to establish your branding and messaging and get it out to the public, and the posts can be shared via social media as well.