A Powerful New Website

Pump Products needed a robust new eCommerce website to secure its strong position in the market and deliver the high level of service and support that modern customers expect. They asked us to:

  1. Improve conversions through a simplified navigation and search function that allowed users to find the item they need in a vast and complicated inventory.
  2. Streamline the checkout process and create a system to address and convert abandoned carts.
  3. Upgrade the brand image through a beautiful front-end interface that provides easy access to information and outstanding customer support features, including custom B2B capabilities
Pump products was a creative challenge.

Research, Planning & Design

After intense research and multiple discussions with Pump Products, our first task was to conceptualize and design a site architecture that could organize a massive product inventory in a simple, structured way that made it easy for customers to find what they need. This demanded our best thinking to create a seamless UI/UX around a robust content management system.

Pump Products Development, Testing & Launch

Beginning with osCommerce, we installed multiple, custom ERP (enterprise resource planning) integrations into the site and implemented our simplified navigation system. Combined with flexible pricing and cart options that catered to B2B clients, we arrived at sales tool that was both robust and user-friendly. We refined the customer service aspects and undertook extensive testing before launching the web asset.


Monthly Unique Visitors


Increase in Conversions


Yearly Sales Growth Since Launch
  • The site outperformed Pump Product’s expectations and improved conversions by an incredible 300% in less than a year!
  • With a streamlined and responsive new site in place, Pump Products experienced an increase of 120% in its organic search results (20,000+ unique visitors per month), which further compounded its conversion rate
Real Time Web Analytics
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