Hot Tub Spa Supplies

Consistent, year-over-year eCommerce revenue growth for a major spa parts and supplies retailer.

HTSS has been a major name in the industry for many years but needed a new eCommerce presence to stay competitive. Our first project with them was a Magento 1 website that took their business online.

Several years later, we’ve again worked with HTSS to revolutionize their eCommerce – this time on Magento 2.3.

60% Increase in Conversion Rate

90% Increase in Website Traffic

20% Increase in Revenue

Challenges

Magento 2.3 Migration

Migrate their website while maintaining performance

Optimized Parts Finder

Improve search accuracy and streamline results

User Experience

Design a customer-friendly site that boosts conversions

Our Approach

Migrate & Optimize

Hot Tub Spa Supplies is a retail business 100% focused on giving their customers the best value, service and products. Their new site needed to support this goal on the front- and backends, which is why the first task was to migrate them to Magento 2.3.

The site needed to provide fast access to specific parts among an inventory of more than 10,000 SKUs while maintaining an exciting and friendly brand experience. With this in mind, we focused on three key goals: streamlining the search tool, making it visible throughout the site, and redesigning the site navigation.

Before

before

After

after

Parts Finder

Put Key Features First

Hot Tub Spa Supplies customers got a convenient - and much smarter - tool to search, review and buy the parts they need. We worked with the HTSS team to create better search filters and logic to users navigate to what they wanted. To make it the key sales tool on the website, we also made the parts finder ‘sticky’ so it appears at the top of every page - and in front of every user.

Streamlined Design

Enhance the User Experience

Part of how HTSS continues to grow their revenue is by learning more about their customer needs and wants - and then providing solutions. To help users find what they want and enjoy the journey, our design team deployed a new look for the HTSS brand.

The modern style of the site isn’t just for looks though - every design choice was carefully thought out to optimize user engagement. Every click leads people closer to the products they want, which is good news for the HTSS conversion rate.

"DotcomWeavers redesigned our existing eCommerce website. They takes all the steps to make the transition go smoothly. Our new website came out great. I continue to work with DotcomWeavers because they also to help grow our business. I definitely would recommend them."

-Marco Prisco, Owner HOT TUB SPA SUPPLIES

Partner with Us

Since 2007, the DotcomWeavers team has helped clients design, customize and launch profitable eCommerce sites. We’re integration experts and passionate web strategists
ready to help you create the best website for your business.

A Note to our DotcomWeavers Family

So many people have been impacted by the current COVID-19 pandemic in a variety of ways. Our thoughts are truly with you all. We, too, have been affected by the pandemic, with our staff shifting to work-from-home for the foreseeable future. While we have planned, practiced, and don’t anticipate any changes to our responses and project timelines, we do ask for your understanding if you experience any delays. Our customers’ satisfaction and trust is our number one priority, and it remains that way now and into the future.

We recognize that these government regulations and social requests are for everyone’s health, so we also ask that everyone please do their part in helping prevent the spread of this virus further. You can find more information about that here. But we also know that the coming weeks and months will be tough for most businesses. Simply put, we are here for you however we can be. Right now, our universal goal is to have everyone stay healthy and to help our businesses survive. Please don’t hesitate to let us know how we can help you, too.

Please visit our Coronavirus page here for more information about how DotcomWeavers is here for you.