INTRODUCTIONGlobal Sugar Art was founded in 2002 by world-renowned chef, Alan Tetreault, and provides a comprehensive source for high-quality cake and confectionary decorating products.
Global Sugar Art had a variety of products and services to offer, and they needed a versatile website that could accommodate their growing product inventory and training initiatives in a user-friendly environment. They asked us to:
We began with a comprehensive audit of GSA’s existing product inventory and web traffic history to identify key areas of improvement. After the research phase, we conceptualized a site architecture that allowed for simple product categorization, improved search returns, and automated order fulfillment. Throughout the process, we worked closely with the GSA team to ensure fulfillment of all requirements.
Development began with a platform migration from X-Cart to Loaded Commerce, a CMS that provided much more control over their inventory. A custom integration with Monsoon Stone Edge streamlined the business process and allowed for easy order automation. We emphasized responsive functionality throughout development, and after testing launched a fully-functional web solution.
PRACTICAL MONTHLY WEB STRATEGY TIPS