AAE Glass

How a small fused glass art studio became an industry-leading eCommerce retailer and arts educator.

Few family-owned businesses help shape entire industries, but Tanya and her team at the Florida-based AAE Glass are doing it. Their first website helped them grow into a 25,000 sq. ft. facility and become a major name in the fused glass art community.

Now, with enhanced eCommerce and engaging arts education content, they are generating more awareness, revenue, and happy customers than ever before.

50% Increase in Website Traffic

84% Increase in Traffic Duration

22% Reduction in Bounce Rate

Challenges

Streamline Order Fulfilment

Integrate UPS software, improve shipping logic and reduce costs

Boost User Experience

Add a rewards system and simplify site navigation and search

New Education Center

Fused glass art video tutorials and eBooks with links to products

Our Approach

Total UX & Software Upgrade

As AAE Glass’ design and development partner, we were hands-on for every step of their transformation. With the push towards online education, they needed to deepen engagement with customers, so our solution was pro-user experience from the start.

Fresh design, intuitive navigation and redeployed calls-to-action help people find and get to what they want, fast. SEO and keyword selection anchored every decision to ensure content impact and longevity.

Though it was tricky to execute, the robust UPS shipping integration reduced AAE Glass’ total cost of shipping on all orders, accelerated delivery and expanded their service area. The result is a scalable website they can use to grow their business and adapt to new opportunities.

Before and After

before
After
 
after
Before

Before

After

eCommerce

Optimized for customers & admins

AAE Glass has a great customer base, so improving the shopping experience was high-priority for them. Tanya’s new site enhanced everything from product filtering to a more impactful review system, easier add-to-cart options and faster checkouts.

On the backend, admins have total control over product data, categories and catalogs. They can also generate real-time reports about every metric of their eCommerce performance.

Education

Deepening customer engagement

AAE Glass is a company by fused glass artists for fused glass artists. And every skill level is welcome. To support their community, we helped AAE Glass launch an education center.

Here, users can find video tutorials by master artisans about every color, style, shape and technique. Each video shows how to do the craft, plus includes links to all the AAE Glass products used. Sure, the education center boosts revenue, but it also helps turns casual customers into better artists and loyal brand supporters. Win-win.

“Having done much research and experiencing the building of our new website by DotcomWeavers, I would not recommend any other company for your website needs. Business has never been better”

- Tanya Veit, Founder & Owner AAE GLASS

Partner with Us

Since 2007, the DotcomWeavers team has helped clients design, customize and launch profitable eCommerce sites. We’re integration experts and passionate web strategists
ready to help you create the best website for your business.

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