Your Pages should Load Fast!

Apr 20, 2011

In this age of instant gratification, slow page loads are like torture. From little kids to aging adults, no one likes to sit around for a web page to load. In fact, its such a crucial factor that companies like can measure increased conversion rates with each significant increase in page load speed of their website! Talk about directly affecting the bottom line! Having a speedy website is definitely a sound investment.

Enough emphasis cannot be put on this aspect of your website. Its not as if this message is new. Everyone since the Internet’s conception has wanted the speed at which websites load to be faster.

Why do we have such an obsession with page load speed?

Waiting a few seconds longer isn’t going to kill us or delay our plans in anyway. And that is all we are talking about here – a few seconds. But each one is so precious to the fast-paced lifestyle many in our society have become accustomed to living. In a world full of mishaps and obstacles, finding what you want, when you want it online is a refreshing, satisfying feeling.

This idea translates into sales when you are a business providing a speedy website for your customers to navigate. The staff at StrangeLoop created a great info graphic relating the importance of speed for your website. Basically, it’s the numbers you need to see, showing how a faster website directly translates into more visitors staying longer and therefore, more business.

Is it hard to increase the speed of my website?

No, it really isn’t. A lot of people are under the misconception that it takes an unseemly amount of work to speed up a website. The truth is that a solid team of professional web designers can do the job for you quickly and for a low cost. The benefits would far outweigh the minor expense.

Best reasons to make your website faster:

  1. After 3 seconds, most visitors leave a website if the page has not loaded.
  2. A faster website ranks better in search engines.
  3. If your company website loads slow on browsers, imagine the speed on mobile devices. Ugh.
  4. Every millisecond in load delay increases negative perception towards your company.
  5. The cost to make a website faster is very reasonable and proves to be a very valuable investment.

If you have questions about the best way to improve the speed of your website, contact DCW for a free consultation.

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