What is Remarketing and how can it increase sales for e-commerce websites?

Aug 6, 2015
Ben Friedman

Remarketing, what si it and how can it increase my ecommerce sales

Every e-commerce owner knows that when it comes to convincing website visitors to convert or take action, one visit rarely cuts it. Remarketing is how you bring people back to your site after they are long gone.

This strategy creates authentic communication with warm leads that are likely to convert. It is simple and brilliant; by building advertisements and emails that relate to your customers’ experience on your website, users are more likely to return and complete actions that increase online conversion rates.

If you want to learn about Remarketing, what it is, and how it can increase sales for your website, keep reading. If this article does not apply to you, try some of our other articles about optimizing your website for business for online.

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What is Remarketing?


 

“It turns the internet into your business’ newsletter.”

Concisely, Remarketing (otherwise known as Retargeting) sets your website and/or Google advertising campaigns to contact people who have previously visited your webpage but did not convert, buy anything, or abandoned their shopping cart. Remarketing reminds these visitors that you exist, you have what they need, and that they should come back and buy it. According to this article on Searchify.com, “ this proves very effective: PPC campaigns target an audience who is already familiar with a website, the brand and products. In effect, it turns the internet into your business’ newsletter.” Need a quick and easy service to get your remarketing strategy going? Google provides industry standard remarketing services easy enough for anyone with a basic understanding of AdWords.

Increase sales with Shopping Cart Abandonment emails


 

“Email previous visitors within 3 hours of shopping cart abandonment and you improve the odds that they will return and convert.”

The quickest and easiest way to improve your ROI is by emailing people who have abandoned their online shopping cart. According to the Baymard Institute, an E-commerce research facility, the average shopping cart abandonment rate is 68 percent.

For example, if ten people came to your website, and they all put an item into an online shopping cart, seven people would walk away from those carts. The fastest way to get them to come back and make a purchase is with an email. These visitors almost made a purchase. They are your warmest leads.

According to Business Insider, well-informed website owners will recover around 63 percent of the sales from abandoned shopping carts if they use email remarketing to do so. Send your remarketing email within 3 hours of your web visitor abandoning their shopping cart and you improve the odds that the previous visitor will return. According to Listrak, emails sent quickly have a 40 percent open rate and almost 20 percent click rate.
Recovery rates like these make shopping cart abandonment emails a top priority for any website owner. Here is a list of 13 abandoned shopping cart emails to review.

Recovery rates like these make shopping cart abandonment emails a top priority for any website owner. Here is a list of 13 abandoned shopping cart emails to review.

Combining Email marketing with Dynamic Retargeting


 

“Storkie.com 203% higher conversions, with lower Costs-Per-Conversion, than Regular Display.”

To get the most value from your shopping cart abandonment emails, add Google Remarketing to the mix.

What is Google Remarketing? As we said in this post, Remarketing online ads provides a reminder to previous visitors to return to your e-commerce website. For instance, say someone leaves your website after browsing your shaving cream section. You tell Google to display ads that are likely to get that user to come back and make a shaving cream purchase on your website. If they are researching sections of items, you know that they are interested. Now it is up to your paid Google ads to bring your visitors back and complete the sale.

Think with Google has provided a case study that found dynamic Remarketing delivered Storkie.com 203% higher conversions, with lower Costs-Per-Conversion, than Regular Display. That is incredible and not a statistic any website owner should ignore. If you are itching to get started, watch the video below to find out how you can set up your first dynamic remarketing campaign with Google AdWords.

The Next Steps for e-businesses


 

Combining Google remarketing and email remarketing will mean higher conversions and increased web sales. If you want to remember all the fine points of this article, let us condense it for you.

  • Dynamic retargeted advertising is how you contact someone when you forgot to collect an email.
  • Email remarketing is when you remembered to collect an email.
  • Combine both strategies for a marketing synergy to get the most from your investment and increase your online advertising ROI.

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