From the teenagers contemplating future careers to those in their mid-30s settling into family life, millennials are entering their prime spending years.As America’s largest generation – 83.1 million strong (U.S. Census Bureau) – millennials represent 26 percent of the U.S. population but contribute to 35 percent of retail spending (PFSweb). By 2020, the annual spending among millennials in the United States is projected to grow to $1.4 trillion (Accenture).Millennials shop online more than any other generation – spending 1,200 hours and nearly $2,000 annually (Forrester’s North American Consumer Technographics Online Benchmark Survey). Multiply that by 83 million American millennials and it translates to good news for e-commerce, but only for the retailers who provide an exceptional user experience (UX).
DotcomWeavers CEO,Amit Bhaiya discusses how the latest Magento and RJ Metrics is a retailer's dream come true with regard to customer accusation data and profitability. Bhaiya also goes onto explaining how Magento adds valuable capabilities…Continue Reading »
Having an online store allows you the independence of selling your products 24/7 across the world. It costs much less than a regular brick and mortar store and can give you customers from across the…Continue Reading »
For all of the amazing conveniences that online shopping offers, the customer is still one step removed from physically seeing, hearing, tasting, smelling or touching the actual product. Personalizing the shopping experience engages the human…Continue Reading »