At DotcomWeavers, SEO is in our DNA. From design to integration, modern Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are all about designing with a view to competitor analysis. The introduction of Google’s Penguin and Panda algorithms makes SEO even more intrinsic to building a technically sound website with comprehensive content strategy.
We know Penguin, Panda and Hummingbird, but we’re not trying to game Google’s organic search algorithms. DCW is committed to helping your brand and website earn a trusted status among customers and search engines, alike. Our SEO best practices will make your product pages rank-worthy.
Quality social media is engaging, entertaining and fresh. It creates a “share factor” that promotes SEO endeavors. Customer Product. Since more than 50 percent of buyers want to see customer product reviews before purchasing, pages with reviews to rank better than pages with just product content.
SEO isn’t static. It requires continually testing which versions of a page attracts more customers. We leverage GoogleAnalytics and bingAds to analyze and improve your webpages. We also implement iContact, which supports e-mail marketing campaigns and provides dashboards to evaluate campaign success.
DCW offers a complementary approach, using organic search (SEO) and paid advertising (SEM) marketing campaigns. SEO supports your website appearing naturally in consumer search results. SEM uses search engines to advertise your business. It sends more targeted traffic to your site, but you pay per click (PPC) for that exposure.
Integrating SEO/SEM in these recent projects resulted in greater online success for our clients.
December 19, 2016
A July 2016 survey by G/O Digital of 1,373 U.S. social media users found that a brand’s social media activity is proportionate to holiday purchase decisions by customers. While a robust social media presence is… Read More
October 11, 2016
Text Message (SMS) and Email marketing are both affordable solutions for businesses that want to reach a large audience on a budget. They provide quick and easy options for brands to send exclusive deals, information… Read More