At DotcomWeavers, SEO is in our DNA. From design to integration, modern Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are all about designing with a view to competitor analysis. The introduction of Google’s Penguin and Panda algorithms makes SEO even more intrinsic to building a technically sound website with comprehensive content strategy.
We know Penguin, Panda and Hummingbird, but we’re not trying to game Google’s organic search algorithms. DCW is committed to helping your brand and website earn a trusted status among customers and search engines, alike. Our SEO best practices will make your product pages rank-worthy.
Quality social media is engaging, entertaining and fresh. It creates a “share factor” that promotes SEO endeavors. Customer Product. Since more than 50 percent of buyers want to see customer product reviews before purchasing, pages with reviews to rank better than pages with just product content.
SEO isn’t static. It requires continually testing which versions of a page attracts more customers. We leverage GoogleAnalytics and bingAds to analyze and improve your webpages. We also implement iContact, which supports e-mail marketing campaigns and provides dashboards to evaluate campaign success.
DCW offers a complementary approach, using organic search (SEO) and paid advertising (SEM) marketing campaigns. SEO supports your website appearing naturally in consumer search results. SEM uses search engines to advertise your business. It sends more targeted traffic to your site, but you pay per click (PPC) for that exposure.
Integrating SEO/SEM in these recent projects resulted in greater online success for our clients.
February 15, 2016
As we talked about in our last blog post tips-for-seo-success-part-1-on-page-content the good news about Search Engine Optimization is that the fundamentals haven't changed all that much over the past year...your primary goal is still to… Read More
February 10, 2016