Search Engine Optimzation (SEO) and Marketing (SEM) are in our DNA. From design to integration, modern SEO and SEM are about developing based on competitive analysis. The introduction of Google’s Penguin and Panda algorithms also make SEO even more intrinsic to building a technically sound website with a comprehensive content strategy. In short, DotcomWeavers will put all our considerable SEO and SEM expertise into making your website a search engine superstar.
Though we understand Penguin, Panda and Hummingbird, we never try to ‘game’ Google’s organic search algorithms. Instead, we employ our own SEO best practices to make your product pages rank-worthy, and ultimately help your brand and website achieve a trusted status among customers and search engines alike.
Quality social media is engaging, shareable and fresh. We also know that a major SEO component of eCommerce websites is product reviews. As more than 50% of buyers want to read customer reviews before purchasing, we integrate review functionality in every product page of your site to promote excellent SEO returns.
SEO is dynamic and requires continuous testing and analysis to identify areas of improvement and adjust your website for optimal performance. To ensure you get the best returns possible, we leverage Google Analytics and Bing Ads and also implement iContact, which supports and evaluates e-mail marketing campaigns.
To increase exposure for your website, we combine organic search best practices (SEO) and paid advertising (SEM) marketing campaigns. This complementary approach supports the natural appearance of your website in consumer search results and uses search engine pay-per-click campaigns to advertise your business.
Check out some of the recent projects that brought greater success to our clients.
March 08, 2017
In part one of our Think Like the Customer series, we discussed how the customer is one step removed from the product when shopping online. To capture interest and influence buying behavior, you must make… Read More
February 25, 2017
A July 2016 survey by G/O Digital of 1,373 U.S. social media users found that a brand’s social media activity is proportionate to holiday purchase decisions by customers. While a robust social media presence is… Read More