What is the preferred device for online shopping?

Dec 23, 2013
DotcomWeavers

The preferred device for online shopping: PC’s, Tablets, or Smartphones ?

As the presence of ecommerce expands; how and why consumers use the internet to shop is of increasing interest. With the introduction of smart phones there has been a shift in where and when people use the internet but it appears that computers are still the preferred method when it comes to purchasing products online.

As the most preferred devices for online shopping activities the computer is where most consumers buy; but according to September 2013 research from ChoiceStream, more than half of internet users have browsed at least something via mobile device. This is not surprising with most consumers owning now smart phones. There has also been a significant increase in tablet purchases in recent years.

The survey of internet users in the US found that 87.3% liked using their computer for online shopping most. Currently just 7.4% choose tablets and 5.3% choose smart phones when shopping online. Nine out of 10 customers use the computers to research products online. Although half of the respondents had researched on their mobile device for future purchases

Retail was not the first option when researching online, restaurant were the most common category. Only 20% more people looked up restaurants on computers. The second most common category was travel products with consumers more than twice as likely to use computers.

Online shopping devices

Not many people regularly completed purchases via mobile though more than half of respondents had done so at some point.  In regards to these purchases the most common category was games and apps. As these are easy to download content it was not surprising. Although even in this category consumers were still more likely to purchase using their computers.

It is estimated by eMarketer that 79.5 million US internet users will buy goods or services via mobile devices at least in 2013. Included in this number are the 52.3 million who will buy via smart phones and 71.1 million who will buy goods and services via tablets. Next year, the total will rise to nearly 100 million mobile buyers.

Mobile-Online-shopping

With the growth of the industry it can be expected in years to come that purchasing will further shift more equally to tablets and smart phones. With consumers looking for easier ways to purchase and research, the mobile device provide quicker and easy to access options in our day to day lives.

 In the Final Analysis

  • According to September 2013 research from ChoiceStream, more than half of internet users have browsed—and bought—at least something via mobile.
  •  87.3%  of internet users in the US liked using their computer for online shopping best
  • Just 7.4% choosing tablets
  • 5.3% choosing smartphones
  • Researching products on computers was done by nearly nine out of 10.
  • Still, more than half had researched or booked at some point via mobile.
  • The most common category for mobile research was restaurants
  • Respondents were some 20 percentage points more likely to have done so via computers.
  • For travel products, the second-most-common mobile research category, internet users were more than twice as likely to use computers.
  • eMarketer estimates 79.5 million US internet users will buy goods or services via mobile devices at least once this calendar year
  • 52.3 million who will buy via smartphones and 71.1 million who will buy via tablets
  • 2014, the total will rise to nearly 100 million mobile buyers.

Source: http://www.eMartker.com

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