Only 32% of online check outs are completed? According to Baymard Institute 68% of online shopping carts are abandoned before checkout. All eCommerce stores ask themselves what seems to be the disconnect between the customer and taking these final steps to proceed with a purchase. Kissmetrics also lays out an analysis of the Fogg Behavior Model on how different users react while shopping online and factors that lead to motivation, ability and trigger. While this may seem to be a puzzle that is yet to be solved, there are a few steps you can take to enhance the chances of completing a sale:Keep it simple and straightforward, Make sure your Check-Out is optimized for mobile users,Provide several payment options.
DotcomWeavers CEO,Amit Bhaiya discusses how the latest Magento and RJ Metrics is a retailer's dream come true with regard to customer accusation data and profitability. Bhaiya also goes onto explaining how Magento adds valuable capabilities…Continue Reading »
Having an online store allows you the independence of selling your products 24/7 across the world. It costs much less than a regular brick and mortar store and can give you customers from across the…Continue Reading »
For all of the amazing conveniences that online shopping offers, the customer is still one step removed from physically seeing, hearing, tasting, smelling or touching the actual product. Personalizing the shopping experience engages the human…Continue Reading »