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Improve Your Online Check-Out Experience

Apr 21, 2015
DotcomWeavers

Only 32% of online check outs are completed? According to Baymard Institute 68% of online shopping carts are abandoned before checkout. All eCommerce stores ask themselves what seems to be the disconnect between the customer and taking these final steps to proceed with a purchase. Kissmetrics also lays out an analysis of the Fogg Behavior Model on how different users react while shopping online and factors that lead to motivation, ability and trigger. While this may seem to be a puzzle that is yet to be solved, there are a few steps you can take to enhance the chances of completing a sale:Keep it simple and straightforward, Make sure your Check-Out is optimized for mobile users,Provide several payment options.
http://www.huffingtonpost.com/amit-bhaiya/three-ways-to-improve-you_b_7080696.html

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