How to boost conversation and engagement in e-commerce



How to boost conversation and engagement in e-commerce

Business Journal


While you may not be able to put in your 2 cents towards an offline conversation, you can do your best to manage online content and conversations pertaining to your brand.
As an e-commerce retailer, engaging with your audience is key to converting browsers into customers. Many brands are investing in online conversation management to keep up with their audiences. There are three steps to take when engaging with customers: Observe, Facilitate, Join.
http://www.bizjournals.com/bizjournals/how-to/marketing/2015/12/how-to-boost-conversation-in-ecommerce.html


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