Ecommerce & Social Media: 3 Ways to Grow Your Online Store Through Social Media

Dec 14, 2012

Now that you have your online store up and running, it’s time to get the ball rolling, swing open the doors and let the shoppers come pouring inside. This is a dream come true but it’s easier said than done. If you want to attract new customers and keep them coming back in the future, you must have an effective sales strategy.

Combining ecommerce and social media is an effective strategy to gain new customers and increase sales.  The following are 3 ways to grow your online store through social media:

1. Social Product Reviews & Testimonials

Gaining product reviews and testimonials from satisfied customers is an excellent way to boost your brand. For instance, let’s say that one of your satisfied customers tweets a testimonial about a new product they purchased from your online store, you can favorite your customer’s tweet and retweet it to your own network.

2. Keep Track of Your Social Media E-commerce Success

It’s important that you are able to analyze your social media e-commerce presence. There are a variety of analytic tools that you can use to measure your online success. For example, you can use tracking tools such as Google Analytics to evaluate your social media data. With Google Analytics, you can find out which social media sites drive the most traffic to your website.

You can monitor your conversions and view how your social referrals are helping your conversion efforts. You can also monitor your social performance based upon your conversion goals you have planned for your website and much more.

When you hire a NJ web design company like Dotcomweavers, we will implement all of this for you and provide you with comprehensive reports every month. This is a cost-effective way of managing your e-commerce business because it saves you a considerable amount of time.

3. Promote Valuable Special Offers

If you want your e-commerce business to grow, you have to provide your customers with exclusive offers that they are unable to get anywhere else. Your special offers may include a 25% off coupon, free shipping or a free gift with purchase. Whether you’re promoting on Facebook, Twitter, Pinterest or Google+, if you want to get people excited about your brand, you have to give them a reason to get excited.

Let’s say that you own a coffee house or a café; you can offer a free coffee for the first 10 people who ‘like’ your Facebook page. There are so many creative e-commerce promotions you can use with social media.

When is the best time to provide people with special offers? The obvious answer would be during the holidays (Christmas, New Years, Memorial Day, 4th of July, etc.). However, you should provide your customers with special offers in and out of season. Providing promotions to new and existing customers is a great way to find loyal customers.

Do you need help growing your online store? Our web design and online marketing experts will help implement a social media strategy that will help grow your e-commerce business. For a quote and consultation, contact us or call 1-888-315-6518.


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