Doing It Yourself – Problems You’ll Face

Jul 19, 2011

It is often the case that small business owners think they will minimize costs by simply doing the job themselves. Building your own website and then managing online marketing yourself is a good opportunity to cut costs, but it will only make a difference if in fact there are profits coming in. For some, it may work. If it does not work for you, turn to a professional to help you through this process.

What Could Go Wrong?

Planning for the “what if” situations is an important part of overcoming the risks your business could face. Being prepared can help. The following are some of the most common mistakes that amateur online marketing and website owners have when they set up their own website and begin the marketing process.

  1. You are limited to your knowledge. If you do not have a strong background with graphics, HTML, website design and using blogging formats, you could end up costing yourself in the long run. You may be unable to create the type of website that could do your business best.
  2. You have to invest the time. Let’s face it – when you are working to create something for yourself, like a website, you are more likely to put it off because there is something else more pressing to do at that moment. Hire a team of web designers and the job gets done faster. More so, your time is money and may be better spent doing something else. If you plan to implement your own site and market, be sure to schedule time to get the job done.
  3. Don’t make the mistake of becoming too personally involved. If your social media marketing does not take off right away, you may feel personally attacked. You may feel as if you are not up to the challenge. Instead, be sure to keep it all business here. You want to focus on creating a brand for your business, not for you personally.
  4. You may not be devoting enough time to testing methods. Some people who start up a business online spend a lot of time learning and exploring options but do not put enough time into working the business. Be sure to focus your attention on the method you’ve selected to market and to do that well. Doing one thing well is better than doing five things poorly.
  5. If you run into a snag, such as your hosting goes down or your formatting isn’t quite right, you could end up having to hire someone to fix it. If you have the time and patience, you may want to take the time to learn how to fix things on your own so that next time they occur you can fix them yourself.
  6. Don’t fail to develop a business plan that includes a marketing plan, even if your business is just online. The problem here is that you will not otherwise have a planned out marketing campaign, which directs how to invest your money and time into marketing your business effectively. Put the time into creating one or find web marketing professionals that can get the job done for you.

These are just a few of the main obstacles you could run into as you work to develop your website. If you have the technical knowledge and the social media skills, go for it. It can be a learning process with a slower jumpstart otherwise.

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