Asia-Pacific set to lead Global eCommerce Sales By 2016
The consumer world is rapidly shifting toward a business model in which eCommerce, or consumer transactions performed entirely online, now represent a major form of economic activity and market orientation of many companies.
Unsurprisingly, the current world leaders in this new brand of internet-based economic activity are the United States, Europe, and East Asia. There is, moreover, a trend among Asian-Pacific countries as a whole that indicates that the current online market, which currently has a combined sale value of $1 trillion in 2012, will continue to expand at a higher rate than other geographic locations. In the United States alone, internet-based commercial transactions are valued at nearly $400 billion in the 2012 fiscal year, and this figure is expected to rise another 13% in 2013 to settle at over $400 billion.
According to eMarketer, seen in the graph below, read more..
Naturally, the question must be asked as to what sort of global trends and projections exist for the future of eCommerce. In order to analyze this, however, the question must be asked as to why consumers are so strongly preferring to order their consumer goods online, and what sort of benefits this model offers to both customers and companies.
The benefits of online transactions between customers and companies that provide a service are many. First, it must be said that online companies offer a strong benefit for individuals looking to acquire goods that may or may not be available in their immediate geographic locality. Whereas groceries are commonly available at local markets, many other goods remain either a fairly long commute away for many people, or rather consumers simply prefer to place their order online and receive their package in the mail within a few days.
There is a strong sense of convenience associated with online purchasing, and it allows individuals the freedom to place orders for goods at their leisure. As there is rarely a pressing need for many products ordered via internet-based companies, consumers are more than willing to wait a few days for their product to arrive on their doorstep instead of being faced with the task of going out into the busy world and attempting to find the good for a competitive price and quality and be faced with the logistic difficulties that come with finding brick-and-mortar companies.