Google is the new Yellow Pages—it’s where customers go to find the products and services they’re looking for right now. Ten years ago, every local business knew that being listed in the Yellow Pages was essential for driving leads. And nowadays, ranking well on Google is even more important.
That’s where local SEO (Search Engine Optimization) comes in. Local SEO is a marketing technique of optimizing your website to rank well when users are searching for your products or services in your area. And if you’re not focusing at least some of your marketing efforts on Local SEO, you should be.
Here’s what you need to know: Continue reading
Whether your company is big or small, it can benefit from some of the best free advertising available on the Internet: being mentioned by a popular blogger in your niche. Successful bloggers have a strong influence on a wide reader base, and their blogs are excellent platforms for you to get some exposure in front of the people you really want to reach. Here are some tips for getting bloggers to talk about you. Continue reading
Most business owners hear about the importance of Search Engine Optimization but many have no idea where to start. Here are 2 of the most important bases you want to cover when optimizing your website:
1. Page Title
First, what is a page title? A page title is a line of text added to every webpage’s code that signals what that page is about. And, more importantly, the page title is what Google displays when your page comes up in search results.
Right click within a browser window to View Page Source
Where can I find it? The page title can be found in most browsers by opening the page and looking at the text at the top of the browser tab or window. You can also find the page title by viewing the page source—in most browsers, you can do this by right-clicking on the page and selecting “View Source” or “View Page Source”—and finding the line of code, usually at or near the top, that looks like this:
<title>Your page title goes here</title> Continue reading
Using meta tags to convert web search results into click-throughs
Today we’re going to begin by transporting one of our web designers in New Jersey to another place and time. Let’s say he’s in Morocco in 1901. It’s a clear day, not yet too hot – and he’s hungry. There’s only one souk in “town,” so that’s where he’s going to search for breakfast. As he arrives at Assad’s, the first vendor’s stall in the market, he spots some lemons that look good enough to eat, so he strikes a bargain there and his shopping is done. Unfortunately, he never gets far enough to find out that Hassan, around the corner, has lemons that are juicier — and he certainly has no way of knowing that still farther along, Sharif has hidden some delectable blood oranges in a sack. The lesson for our time? Doing business today on the web – as in the souk of long ago — is all about visibility, getting the prospective customer to the place where your wares are for sale, and making them attractive.
Attracting shoppers on the web
There are several steps that lead from searches on the web to the actual sales transactions that are the lifeblood of e-commerce. Clearly, your site has to come up when a shopper searches for the type of goods you are offering (in the example above, it might be “delicious fruits for sale in Morocco”), and that’s why SEO and SEM (search engine optimization and marketing) are so important. But once you’ve managed to get a search engine to discover and index your e-commerce site and list you in the search results it returns, how do you get the person who did the search to click through to your site rather than the one that’s displayed at the top? And how do you help them understand what’s different about your site compared to the other search results? Continue reading
You may be asking yourself if what you put on your website is as important as the way that it looks. Well think about yourself, are you going to be interested in reading something that has little to no relevance to what is actually being offered on the site. The primary reason why someone is going to go to your site is so that they can learn more about you and what you offer, if you are providing little to no viable information, then there is no real point being there. This is why quality is as important as quantity.
This is why it is so important that not only should you have content on your site but you need to have relevant as well. You need to take the time to consider everything you put on your site. You do not want to end up having a site that does not make sense or provides the information that your potential customers are looking for. You do not want to have people commenting on how you have a nice site, but there was no useful information on there. Continue reading
This week’s question comes from Robert S.,who runs a textile company in New Jersey.
Should I Care About Search Engine Optimization For My Internet Marketing?
No matter how good your site is and how much praise it has received if the search engines do not think that it is relevant that will not matter. That is why it is so important to make sure you know what it is that the search engines are looking for. Be aware of what the keywords are that people think of most often when they are searching for something that relates to your company. However, this does not mean you should let it affect the quality of your content, you need to simply use the knowledge you gain from these various search engines and apply it to the content you have for your site. Continue reading