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Introduction

Cake decorating leader Alan Tetreault wanted to move his online business Global Sugar Art into a more capable and customized platform. The company was looking for a website that would improve their eCommerce sales, double as a culinary school and support Omni channel order fulfillment.

Problems

  • Older version of X-cart with limited customization and order processing capabilities
  • Cumbersome process of content, products and campaign updating
  • Restricted marketing and reporting capabilities for internal team members
  • Low conversions and higher cart abandonments due to lack of automation

RESULTS

  • GSA is featured in Internet Retailers
  • Order automation enables real time order fulfillment
  • Decreased cart abandonment and increased marketing efficiency

Up to 200% increase in daily order processing

Order fulfillment speed improved by 95%

Real Time Web Analytics