Cake decorating leader Alan Tetreault wanted to move his online business Global Sugar Art into a more capable and customized platform. The company was looking for a website that would improve their eCommerce sales, double as a culinary school and support Omni channel order fulfillment.
- Older version of X-cart with limited customization and order processing capabilities
- Cumbersome process of content, products and campaign updating
- Restricted marketing and reporting capabilities for internal team members
- Low conversions and higher cart abandonments due to lack of automation