How to Build Brand Loyalty through Social Media Marketing

Jan 10, 2013
DotcomWeavers

You’ve probably heard countless start-up success stories about entrepreneurs who receive a steady stream of leads from social media marketing. What’s their best kept secret to success? There really is no secret; they have what is known as Social Media Brand Loyalty.

Social media brand loyalty is what separates you from the competition. Brand loyalty not only attracts new customers, it keeps them coming back. Here are a few ways to build brand loyalty through social media:

Use your best profile photos.

Make sure you use high-quality headshots and photos on your social media sites. Consider hiring a photographer for a professional, high resolution photo.

Share your most valuable content.

Add personal comments when sharing other people’s work and share your original thoughts. Also, make sure you support other businesses and brands. People are more likely to spread a kind word in return when you complement their brand.

Integrate your social media marketing with SEO.

NJ web design companies like Dotcomweavers, will create a social media strategy that will compliment your SEO campaign. Integrating social media marketing with SEO can help increase your online presence.

Be more engaging.

Posting promotional ads, catchy status updates and tweets is only the first step. You have to also engage your audience. For example, if you want to encourage people to join your Facebook page, consider using contests to help make your page more engaging. Provide free giveaways once in a while.

Make sure you communicate with your audience by responding to their comments. Also, it’s okay to show your personal side once in a while. Believe it or not, people want to know that you actually have blood running through your veins. So, it’s okay to have a sense of humor without over doing it of course. People are more likely to gravitate towards companies that are interactive and engaging with their audience.

Spend adequate time marketing your social media sites.

Let’s face it, social media marketing takes work—a lot of work. People who benefit the most from social media marketing rarely handle everything on their own. They delegate their social media tasks to professionals to market and manage their social media sites.

When you hire a social media consultant, they will develop an effective social media marketing campaign for you. This is an excellent way to help build brand loyalty. Just make sure you hire someone who has experience with Social Media Brand Loyalty and not just someone who posts random comments and status updates.

Get a custom ‘like’ button for your blog.

One of the best ways to engage your audience is to let them promote your brand. When you have a web design company to install a custom ‘like’ button on your blog, this will encourage people to share your posts. When people share your best posts with their friends and colleagues, this will automatically increase your brand loyalty.

Are you looking for a web designer in New York or New Jersey, contact us or call 1-888-315-6518.

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