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The two highest conversion tools for e-commerce are social media and long-tail keywords. If you are a business, there is no doubt that you need to have a presence in social media to connect with customers. Failing to do this will just make it that much easier for your competitors to steal more customers from you because, trust me, they are involved in social media. (more…)
Social Networking & Media
Mobile Market Domination by Android
Thursday, April 7th, 2011 at 3:20 pm by Jennifer
Sit down everyone. It is time to begin Mobile Market Domination 201 (not just for beginner’s anymore).
The Android has been on the rise since its introduction into the mobile market. With all the competition in the industry, it’s easy for things to change dramatically at a moment’s notice. Fortunately, Google’s Android software, and the quality phones running it, is making a powerful push to be and stay number one- and it’s working.
Let me tell you why Android is number one now and will be for the foreseeable future:
- Windows 7 phone is hardly Impressive – The software giant has a good phone, but not a great one. It lacks a large selection of apps, which is very important to users now-a-days. Its OS is lacking many features that the Android OS already offers. While it is competing with the Android in wooing vendors to produce apps for its OS, it still needs to come up with something better to challenge the Android.
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Is LinkedIn Learning from Facebook?
Thursday, April 7th, 2011 at 2:12 pm by Jennifer
Thus far, LinkedIn has established itself as the social network for intelligent, business-minded individuals. Business owners, careerists and more have all flocked to the networking website to find new connections that can help further their own career goals. Now, the members can not only log in to make new connections, but also to impress and share with current connections. (more…)
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Honesty in Marketing: The (not so) New Rule
Friday, March 18th, 2011 at 5:57 pm by Jennifer
Since the prevalence of consumer reviews on the Internet, there has been one major web marketing rule that must be followed for a company brand to have staying power: do not lie. Do not lie to your consumers directly. Do not lie to your consumers indirectly. Do not tell half-truths. Do not hand out misinformation about anything. In all communications with consumers, your web marketing must match the message and identity of your company and its product or face horrific online public relations issues. (more…)
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