Social Networking & Media

Is Online Marketing Important to Local Businesses Who Only Work Locally

Friday, August 19th, 2011 at 5:54 pm by Jennifer

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This week’s question comes from Donna G., a Salon owner in New Jersey.

She asks:

Is Online Marketing Important to Local Businesses Who Only Work Locally

No matter what level of business in large, small, near, or far, you need to look at where it is you are going to get your business from. You also need to know how it is you are going to be able to keep up with the other companies competing for your business. Even if you are a small business and you only want to remain local, you need to understand that the rest of the world is at your door and they want your business.

In order to be able to keep these other entities away, you are going to need to compete with them at least to some degree on their own playing field. This is where it is important to make sure you are using all of the tools at your disposal to get your name out there. This means you will need to make sure that you are looking at establishing some sort of online presence. You may be thinking to yourself that everyone in my community knows who I am and what I have. That may be true, but many of them are looking at what is available in other places as well. They will look online to see what it is they can get and then if you have a presence and it is well established and well put together, then it will show up for them. (more…)


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What Is Better for My Business – PPC Ads or Social Media Marketing?

Thursday, July 28th, 2011 at 1:23 pm by Dotcomweavers Inc, NJ

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This week’s question comes from Gordon D., a new business owner in New Jersey.

He asks:

What is better for my business, PPC ads or social media marketing?

As a business owner, you may be concerned trying to figure out which type of marketing on the web is right for your small business. There are so many aren’t there. The problem is not that you should use one or the other, but rather getting the right mix of using a variety of services. The good news is there are numerous marketing methods that can deliver results. Your business may have better results with one of these methods than it does with other. (more…)


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How Can I Tell If the Marketing I Do Online Is Working Well?

Thursday, July 21st, 2011 at 10:44 pm by Jennifer

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This week’s question comes from Denard N., a talent agency executive from New York. 

He asks:

How Can I Tell If the Marketing I Do Online Is Working Well?

Just how well is your online marketing doing? It can be hard to tell, even if you are a professional at it. The fact is, online marketing is hard to track. You may not know how much time you are putting into any one marketing method. You may be unsure of how much money you are spending on that marketing venture either. However, chances are good you know if you are seeing more leads or traffic coming in. Unless you are not seeing new leads, though, it can be hard actually to see how effective marketing is working for you. (more…)


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Tips on Making Your WordPress Site Secure

Friday, July 8th, 2011 at 7:56 pm by Jennifer

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This week’s question comes from Megan P., an online blogger and marketer located in the state of Michigan. She asks:

“I setup my own website using wordpress. Should I be worried about the security of the website?”

Are you using WordPress as your go to service for blogging? If so, you are not alone. However safe it may seem, there are countless incidents in which people are losing their blogs because of mistakes, hacks or simply because they failed to upgrade. It is then that a thief got in and stole information. If  you have a blog, it is up to you to ensure it is working at its best possible level, and that does mean using it with security features to protect you and your visitors. (more…)


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Why proprietary Graph APIs are killing RSS!

Monday, June 13th, 2011 at 7:36 pm by Jennifer

No doubt you will have a number of RSS (Really Simple Syndication) icons on the Internet. RSS is a group of web feed formats that are used to publish updates to blog entries, news headlines, audios, videos, and any other frequently-updated online works. An RSS document is often referred to as a ‘channel’ or ‘web feed’ – it is a section of text that includes various metadata such as the date and authorship of a published update. RSS has traditionally been used to keep online users in the ‘loop’ – and RSS updates can be viewed using RSS reader software based on the web, on a desktop, or using a mobile.

In recent years, social networking sites – such as Twitter – are starting to move towards a less standards-defined way of sharing content. In a mission to drive more visitors to their sites, they are starting to remove RSS icons from their pages. (more…)


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Why online reputation management is vital for your business

Tuesday, June 7th, 2011 at 7:56 pm by Jennifer

Whether you’re part of a successful and well established company or you are helping to market a small startup – the pressure is on for you to deliver measureable marketing results. In a particularly challenging financial climate, the pressure is even more intense – it’s essential that every cent is used wisely, as marketing budgets are continually being cut in an effort to save further costs. Every marketing action must be analyzed thoroughly before implementation, and the estimated ROI for your business must be calculated before a marketing process is implemented. (more…)


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LinkedIn sees incredible growth rate over the last year

Thursday, June 2nd, 2011 at 1:26 pm by Jennifer

LinkedIn – a social networking site for business professionals – is a concept originally developed by co-founder Reid Hoffman back in 2002. The site was launched on May 5, 2003, and it has since become one of the leading social networking sites across the globe. Its success was indicated very early on – by the end of the first month, LinkedIn had a total of 4,500 active members on the network. Since then, the site has gone from strength to strength, with approximately one million new members joining every week. To put this membership growth into perspective, it’s the equivalent of a professional joining the site at a rate of more than one member per second. (more…)


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Social Media is Profitable for all Businesses, even Manufacturers

Monday, May 30th, 2011 at 6:52 pm by Jennifer

OK, so we all know that the social media sector is booming – if you’re not using it already, the chances are that you’ll know a lot of people who are. Facebook alone now has 500 million active users, an estimated 50% of active users log on every day, and collectively they spend over 700 billion minutes per month on the site! Now, that’s a lot of traffic! No longer are social media sites such as Facebook, Twitter and LinkedIn used purely for personal connections, in recent years, the true marketing potential of the sites has also been discovered. (more…)


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Does your Business have a Social Media Strategy?

Wednesday, May 18th, 2011 at 2:32 am by Jennifer

There is an assumption going around the business community about social media. Owners believe that having accounts on social media websites counts as running a social media campaign. They imagine that keeping those accounts active with updated content and cool graphics is enough to attract potential customers and increase sales. Those still harboring this assumption are gravely mistaken. The big picture for social media consists of finding a way to engage with a target audience and, through that engagement, allow content to develop. That is how you build business-to-customer relationships with social media. When the customers see their ideas mirrored in the development of the services and products, or any aspect of the business, it earns their trust.

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Ignoring Social Media could Prove Fatal for Your Business

Tuesday, April 19th, 2011 at 7:33 pm by Jennifer

The two highest conversion tools for e-commerce are social media and long-tail keywords. If you are a business, there is no doubt that you need to have a presence in social media to connect with customers. Failing to do this will just make it that much easier for your competitors to steal more customers from you because, trust me, they are involved in social media. (more…)


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