To start any business in this world, and expect to succeed, you need the right tools to help you meet set goals. The first smart decision is to move your operation online. From here on out, it’s a matter of accessing all the elements that make a great business website, whether it’s an e-commerce, bespoke or brochure site. Most web designers only offer graphics and page creation for simple websites. Amateur web designers leave out aspects that are just as important, if not more so, such as: security, website navigation, speed, product searching, quality web content and more. Working with a team of web design and development experts will guarantee your online business has everything it needs to find online success. (more…)
E-Commerce
Is There Room For The Little Guy
Thursday, September 22nd, 2011 at 2:44 pm by Jennifer
Still not doing business online?
No matter what size of business you are running you need to understand the fact there is a large untapped place you have yet to explore. You may have considered going online or getting a webpage, but you in all likelihood has not given it serious thought. This is where you are making a huge mistake. There is unlimited growth and selling potential by going online. Consider all of the people who are online at any one time. Now think about how many of them you could turn into potential customers. Whether you are being realistic or not, just increasing your business by 5 to 10 percent would be more than enough to pay your online ventures. (more…)
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How To Choose An E-Commerce Designer
Friday, August 26th, 2011 at 2:17 pm by JenniferASK DCW
This week’s question comes from Albert T., a small business owner in New Jersey.
He asks:
How do I choose an E-Commerce designer for my online business?
When it comes to being able to make a decision in regards to who you will be working with when you finally decide you want to get your company out of the stone ages and online you need to make sure you know what you are looking for. This is not as easy as many would make it sound. Just like you have many competitors, there are many e-commerce designers who will be competing for your business. Once you discover that you have options, you will need to look at your potential candidates. (more…)
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Customized Landing Pages Are Exactly What You Need in Your Web Design
Wednesday, July 13th, 2011 at 1:26 pm by JenniferA landing page is any website page designed specifically to get a result out of the person who arrives there. In short, the visitor to your site has clicked on a link or ad to get to this page and you want them to take a specific action before they leave the page. You may want the person to sign up for your newsletter or to purchase a product or service from you. The problem is, a basic, boring landing page is not going to get their attention. You need a customized landing page that is a part of your web design. (more…)
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OsCommerce is Not for Everyone
Thursday, June 30th, 2011 at 2:34 pm by JenniferASK DCW
This week’s question comes from Tom who owns an antique store in Maryland. He asks:
“Is setting up my own oscommerce store hard? Do I need a lot of technical knowledge to do it right?”
For some people, the answer to this question is no. Of course, they have experience in using the service and have done it before. For most people who are looking for a way to sell services online, there is no doubt that using any type of ecommerce setup is going to be challenging (not impossible of course, but challenging.) (more…)
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Why tablet commerce is expected to explode in 2011
Tuesday, June 14th, 2011 at 7:58 pm by JenniferThe popularity of tablet devices has been growing substantially in recent years. Tablet computers have all of the main features offered by a personal computer, but are operated entirely by the end-user – they don’t have a computer operator in the ‘middle’. Portable tablet PC’s are equipped with a touch screen – this is used as a primary input device – and they have a wireless adapter for Internet and local network connections. (more…)
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Niche E-Commerce Websites have all the Advantages for Success
Monday, May 9th, 2011 at 2:32 pm by Jennifer
The way people shop continues to change. More specifically, the way they shop online continues to change. If you read our article on long tail keywords, then you know that most websites owe their conversion rates to the long tail keywords. What the article does not cover are niche e-commerce websites. (more…)
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Importance of Payment Gateway Security for a Small Business
Thursday, April 21st, 2011 at 8:13 pm by Jennifer
Since security is still the number one topic of discussion for online matters in 2011, I thought we would continue the theme for this post. If you have serious concerns about your website’s security, contact the professionals at DCW right away.
Did you know there is a Payment Card Industry Data Security Standard (PCI DSS)? If you run a small business online or plan to, then you better know about it! It is what makes transactions on your website, with a card payment, legal. The guidelines have another goal though: to make your website’s payment method secure. Too many small business websites are at great risk of being hacked and their customers’ secure information taken. (more…)
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Advice for making Your Website Mobile Friendly
Monday, March 7th, 2011 at 11:19 pm by JenniferHave you finally decided it’s time to get on board the mobile commerce train? Well, it’s about time. It is estimated that there will be 1.7 billion mobile users in the year 2013. To get your piece of that pie, all you have to do is make your website friendlier to mobile users. Otherwise, you will experience an increase in lost sales and visitor stats as the world continues to move more toward mobile everything. (more…)
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5 Things for Successful E-Commerce in 2011
Saturday, January 8th, 2011 at 9:47 pm by JenniferThe competition in e-commerce will be much stronger this coming year and you have no time to waste, falling behind. It is 2011 and with the New Year comes newer and better ways to integrate e-commerce into your online presence. See, it’s not about just having a checkout process that is streamlined for customer convenience and safety. It’s not about just including search engine optimization tactics in every section of your online business. To truly stand-out from this year and in the future, e-commerce must permeate every aspect of your company’s online identity. In a nutshell, e-commerce must become one with everything the business does online or, at least, head in that general direction. (more…)
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