ASK DCW

This week’s question comes from Donna G., a Salon owner in New Jersey.

She asks:

Is Online Marketing Important to Local Businesses Who Only Work Locally

No matter what level of business in large, small, near, or far, you need to look at where it is you are going to get your business from. You also need to know how it is you are going to be able to keep up with the other companies competing for your business. Even if you are a small business and you only want to remain local, you need to understand that the rest of the world is at your door and they want your business.

In order to be able to keep these other entities away, you are going to need to compete with them at least to some degree on their own playing field. This is where it is important to make sure you are using all of the tools at your disposal to get your name out there. This means you will need to make sure that you are looking at establishing some sort of online presence. You may be thinking to yourself that everyone in my community knows who I am and what I have. That may be true, but many of them are looking at what is available in other places as well. They will look online to see what it is they can get and then if you have a presence and it is well established and well put together, then it will show up for them. (more…)