Archive for July, 2011

What Is Better for My Business – PPC Ads or Social Media Marketing?

Thursday, July 28th, 2011 at 1:23 pm by Dotcomweavers Inc, NJ

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This week’s question comes from Gordon D., a new business owner in New Jersey.

He asks:

What is better for my business, PPC ads or social media marketing?

As a business owner, you may be concerned trying to figure out which type of marketing on the web is right for your small business. There are so many aren’t there. The problem is not that you should use one or the other, but rather getting the right mix of using a variety of services. The good news is there are numerous marketing methods that can deliver results. Your business may have better results with one of these methods than it does with other. (more…)


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Posted in Social Networking & Media | No Comments »

Website Navigation Is Important for Funneling Users Where You Want Them to Go

Thursday, July 28th, 2011 at 12:49 pm by Dotcomweavers Inc, NJ

Website Navigation

Website navigation is an important consideration for any website owner. The fact is people who use the Internet want a fast and efficient way to find the information they need. Rather than trying to find that information on a website that is four or five clicks away, they would rather go back to the search engine and find a website that has the information all laid out for them. It is that important to have a well-planned navigation system in place for your website if you plan to have success with that site. (more…)


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How Can I Tell If the Marketing I Do Online Is Working Well?

Thursday, July 21st, 2011 at 10:44 pm by Jennifer

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This week’s question comes from Denard N., a talent agency executive from New York. 

He asks:

How Can I Tell If the Marketing I Do Online Is Working Well?

Just how well is your online marketing doing? It can be hard to tell, even if you are a professional at it. The fact is, online marketing is hard to track. You may not know how much time you are putting into any one marketing method. You may be unsure of how much money you are spending on that marketing venture either. However, chances are good you know if you are seeing more leads or traffic coming in. Unless you are not seeing new leads, though, it can be hard actually to see how effective marketing is working for you. (more…)


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Posted in Search Engines, SEO Services, Small Business, Social Networking & Media | No Comments »

Doing It Yourself – Problems You’ll Face

Tuesday, July 19th, 2011 at 10:04 pm by Jennifer

It is often the case that small business owners think they will minimize costs by simply doing the job themselves. Building your own website and then managing online marketing yourself is a good opportunity to cut costs, but it will only make a difference if in fact there are profits coming in. For some, it may work. If it does not work for you, turn to a professional to help you through this process.

What Could Go Wrong?

Planning for the “what if” situations is an important part of overcoming the risks your business could face. Being prepared can help. The following are some of the most common mistakes that amateur online marketing and website owners have when they set up their own website and begin the marketing process. (more…)


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Customized Landing Pages Are Exactly What You Need in Your Web Design

Wednesday, July 13th, 2011 at 1:26 pm by Jennifer

A landing page is any website page designed specifically to get a result out of the person who arrives there. In short, the visitor to your site has clicked on a link or ad to get to this page and you want them to take a specific action before they leave the page. You may want the person to sign up for your newsletter or to purchase a product or service from you. The problem is, a basic, boring landing page is not going to get their attention. You need a customized landing page that is a part of your web design. (more…)


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Posted in E-Commerce, Small Business, Web Design | No Comments »

Tips on Making Your WordPress Site Secure

Friday, July 8th, 2011 at 7:56 pm by Jennifer

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This week’s question comes from Megan P., an online blogger and marketer located in the state of Michigan. She asks:

“I setup my own website using wordpress. Should I be worried about the security of the website?”

Are you using WordPress as your go to service for blogging? If so, you are not alone. However safe it may seem, there are countless incidents in which people are losing their blogs because of mistakes, hacks or simply because they failed to upgrade. It is then that a thief got in and stole information. If  you have a blog, it is up to you to ensure it is working at its best possible level, and that does mean using it with security features to protect you and your visitors. (more…)


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