Archive for March, 2011

Landing Pages: The Do’s and Don’ts

Tuesday, March 22nd, 2011 at 9:01 pm by Jennifer

It’s hard to believe that in 2011, there are still internet ads that link to landing pages that are just terrible. It’s really important to make sure you have a landing page that is converting customers. If you spent the time, effort and money in web marketing, then it only makes sense to include making quality landing pages as a task. You’ve worked so hard to get traffic on your website, convincing people to click through on your ads or otherwise. It would be a shame if it all went to waste. (more…)


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Merchant Circle: For businesses or consumers?

Tuesday, March 22nd, 2011 at 7:23 pm by Jennifer

For a few years now, people have been buzzing about Merchant Circle. On the surface, it acts as a listing for local businesses, which is great for that that have yet to do any web marketing or make a website. The business can make a profile on the networking site and know that their listing will show up higher in Google, than say a brand new domain that has not been advertised via web marketing. For consumers, it offers a place to make reviews for other potential customers to view. It also offers consumers a way to find local businesses online, which I assume, is the main point. However, as we all know, assumptions do not always pan out to be correct.  It seems my assumption is like many others, and it turns out we may all be wrong. (more…)


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Honesty in Marketing: The (not so) New Rule

Friday, March 18th, 2011 at 5:57 pm by Jennifer

Since the prevalence of consumer reviews on the Internet, there has been one major web marketing rule that must be followed for a company brand to have staying power: do not lie. Do not lie to your consumers directly. Do not lie to your consumers indirectly. Do not tell half-truths. Do not hand out misinformation about anything. In all communications with consumers, your web marketing must match the message and identity of your company and its product or face horrific online public relations issues. (more…)


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The Art of Contact Forms

Thursday, March 10th, 2011 at 6:14 pm by Jennifer

Getting just the right layout for a contact form is crucial. When people arrive at your ‘Contact Us’ page or your ‘Submit’ page or even your ‘Free Quote’ page, it is essential that they feel comfortable filling out the fields.  There are a number of design tips that web designers live and die by, in order to make this happen. However, first things first: you need to select the basis of your layout.

HTML Contact Form

It’s simple, to the point and easy to change. A contact form based in HTML is the usual way to go for more websites that work off of lead generation. There are a number of aspects that can be tweaked, so the form fits just right on your website.  If you are not an experienced programmer,  it is definitely the way to go. (more…)


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Advice for making Your Website Mobile Friendly

Monday, March 7th, 2011 at 11:19 pm by Jennifer

Have you finally decided it’s time to get on board the mobile commerce train? Well, it’s about time. It is estimated that there will be 1.7 billion mobile users in the year 2013. To get your piece of that pie, all you have to do is make your website friendlier to mobile users. Otherwise, you will experience an increase in lost sales and visitor stats as the world continues to move more toward mobile everything. (more…)


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How to Select Your Web Designer

Thursday, March 3rd, 2011 at 9:57 pm by Jennifer

It seems like a complicated process, as there are plenty of web designers available to you both locally and far flung. How do you go about finding the one that has the resources, skills and previous experience to handle your businesses website? Below, I show you how easy it can be. (more…)


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Networking: Traditional vs. Digital

Thursday, March 3rd, 2011 at 9:49 pm by Jennifer

If you are in business and plan to excel, you have to network.

 
With the advent of social media, networking websites and many other tools the Internet offers, digital networking is the big thing. Going digital is definitely a great way to connect with lots of people fast. Blog from your car and Twitter from the coffee shop and you, too, can become a 24-hour marketing machine. Facebook your way into your clients’ hearts and accumulate enough “friends” to develop an endless stream of new clients. (more…)


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