Complete this form below to get your free quote.

Beauty and Personal Care Leads Retail Ecommerce Worldwide

Mar 19, 2014
DotcomWeavers

Cosmetics leads Apparel in retail eCommerce Worldwide

With beauty products as one of the booming sectors of the retail industry it is no surprise that in 2013 there has been significant growth in the area. What is more interesting is that consumers are now purchasing these products online in increasing numbers compared to in-store.

The same story can be found in all other retail sectors but according to L2 Think Tank who surveyed 85 beauty brands in November 2013 found that ecommerce sales were expected to grow by almost 30% compared with only 6% for total sales.

dotcomweavers-5

In order to cash in on the growing online consumption of products competing brands are pouring money into digital channels aware of the potential revenue now found in online retail. The money is being spent on upgrading websites which in these times is the first introduction of the company to consumers.

L2 Think Tank also found in their survey that a whopping 83% of sites are incorporating user reviews into their websites. User reviews have become the most widely adopted feature in the upgrade of websites. In order to generate more revenue, three quarters of sites offer free products samples with purchase in 2013. This has increased rapidly since 2012 with only six in ten companies using the benefits of free samples. Companies has also removed the live chat feature and replaced them with frequently asked questions pages.

dotcomweavers-6

2013 has shown the introduction of tablets into the market with 43% of consumers shopping for beauty products on these devices. Unfortunately some companies have been slow to incorporate tablet-specific response design. Six in 10 brands now optimize dropdown menus for tablets but only three in ten have swipable content. With this as the one of the main features of the device, we may find retail companies investing more into these in 2014. Shockingly only one in ten brands incorporate swipable product galleries.

With ecommerce as the current and future revenue generator for brands, it is important for the companies to develop websites that can keep up with changing technology. The introduction of user reviews and incentives such as free samples are a step in the right direction for websites selling beauty products. It is not implausible to believe that all brands will have to develop a large online base in order to cash in on the growth of both the industry and  technology.

Source: emarketer.com

Leave a Reply

Your email address will not be published. Required fields are marked *

Mar 3, 2016

DotcomWeavers

eCommerce Third Party

3 E-Commerce Must Haves for 2016

We are two months into 2016, how prepared are you for the year ahead? Whether you are new to the online retail world or a seasoned professional, there's no such thing as doing too much…

Continue Reading »
Jan 19, 2016

DotcomWeavers

eCommerce Third Party

A Good CRM system can Make or Break your Sales: See What’s in Store for 2016

Devising an effective customer relationship management (CRM) system is essential to grow and strengthen your business. Many companies and organizations rely on their CRM system to calculate sales metrics, but without putting yourself in the…

Continue Reading »
Jan 14, 2016

DotcomWeavers

eCommerce Third Party

Cross-Channel Marketing—Is It Right For Your Business?

Raise your hand if you've ever heard of “cross-channel marketing”. Now lift it even higher if you understand the ins and outs of creating a successful cross-channel campaign. Chances are not many of you took…

Continue Reading »
Real Time Web Analytics