Developing a strategy to drive your business to success is always a challenge, but keeping up with industry trends is another obstacle in itself. The digital marketplace is constantly shifting making it harder for eCommerce retailers to devise a strategy that will be effective for the long haul. How do you really know which trends to follow and which to toss aside with yesterday’s news? Let’s take a look at a few B2B trends on the horizon for 2016: Mobile Sky Rockets, Up the quality of Content, Marketing Automation, Direct and Marketplace.
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