4 Important Things to Know Before Building an Ecommerce Website

Dec 7, 2012

Are you having a new e-commerce website built or an existing one re-designed? There are a few important questions you should ask yourself before you and our NJ web design team hit the drawing board. In tEcommerce Web Design NJhis post, we’re going to share a few questions you should have answers to when building an e-commerce website.

1. What do you want people do when they land on your website?

It is surprising how so many website owners don’t have an answer to this important question. You should be ready to discuss with your web designer what your visitors will do when they land on your web page. For instance, do you want them to give you a call, buy a product or subscribe to your blog?

A well-designed website should be able to direct visitors to where you want them to go and what you want them to do once they land on your website.

2. Know your audience

The most successful website owners are able to achieve success because they know their audience. Before you even begin to discuss web design ideas with your web designer, you should know your audience. If you want to gain more customers and generate more sales, you must be able to provide people with what they want when it comes to design.

You should also make the user-friendliness of your website top priority. For example, if you own an e-commerce website that sells clothing, the online ordering process should be a smooth process.

3. How Will your E-Commerce Website Design Stand Out?

Make sure you conduct a little research before building an e-commerce website. Check out your competitor’s websites to see what they’re doing and what they’re not providing their visitors. Then base your design ideas on your research findings.

Any good web designer in New Jersey will more than likely conduct research before building your site. However, it’s important that you know the answer to this question beforehand.

4. Will You Be Able to Maintain Your Website?

In other words, will you have time to feed your visitors fresh content on a regular basis? This is very important to consider before your website is built. Some people feel that an e-commerce website or an e-store doesn’t need content because the products will sell on its own. This is simply not true.

When you present your visitors with fresh content regularly, they will feel compelled to return to your website in the future. Plus, having fresh content will help improve your search engine rankings. Google loves it when websites have new content that’s relevant and SEO friendly. Also, make sure your product descriptions are also SEO friendly.

If you don’t have adequate time to keep your website well maintained regularly, consider hiring a reputable web design company in NJ to help you.

At Dotcomweavers, we have web designers, web developers, SEO consultants, social media experts and copywriters that will help keep your e-commerce website up-to-date. If you prefer to make changes to your website on your own, ask about our CMS web design solutions.

If you’re in need of a web design company in New York or New Jersey, contact us or call 1-888-315-6518.


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